Stellapps: Cows now know what Data Analytics is!

Stellapps: Cows now know what Data Analytics is!

December 27, 2020
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Stellapps is the first of its kind start-up in India working towards the digitization of the dairy supply chain. It is an Internet of Things (IoT) start-up with key emphasis on data acquisition and machine learning. It provides technologies and products for cattle monitoring, milk procurement, cold chain management, and software solutions.


Milk is the largest yield on this planet and there is a solid need for technology interventions, especially in the developing markets where the yield per animal is low, traceability is insufficient and quality is not up to the mark. Digitization of the Agri-Dairy supply chain in the developing markets is where the company helps reveal record value on a very large scale.

Even though India is the largest consumer of milk, the methods used in dairy have not been satisfactory. With the highest number of farms and cows in the world, the country had some of the worst productivity levels. There is also a lack of transparency in the industry, and milk is often contaminated with pollutants to increase profitability. Tracking the origin of your milk helps increase transparency and brands will be able to garner trust.


Stellapps’ platform attains data via sensors that are rooted in milking systems, animal wearables, milk chilling gear, and milk procurement surroundings. The information attained is communicated to the Stellapps SmartMoo™ Big Data Cloud Service Delivery Platform (SDP) where the Stellapps SmartMoo™ group of applications decipher and crunch the received data beforehand. It then advances the analytics & data science outcome to multiple stakeholders over low-end and smart mobile devices. This helps monitor key metrics, increase production, monitor longevity and establish a better supply chain. The patent-pending hardware and software is calculated to measure horizontally across even in other industry verticals.

Value Proposition/Key Benefits

-The company enhances Milk Production, Procurement & Cold chain Administration through SmartMoo™ platform (Full Stack IoT solution) and digitizes it which assists dairy farmers and cooperatives increase profits while putting in less effort. This saves effort and time of dairy framers, which can be put to use elsewhere.

-The platform provides measurable data for cattle insurance. The SmartMoo™ Cloud is skilled to support information arising out of millions of litres of milk through the milk production, procurement and cold chain movement across a large number of farmers. Data is churned to provide valuable insights.

-Products like smartAMCU and smartCC enable IoT based, real time acquisition and dissemination of milk procurement data. This helps is the monitoring process of not just milk production but over all efficiency of the farm.

-Stellapps ConTrak enables real time running of cold chain with improved reporting and better-quality monitoring over web and mobile app portals.

-The software solutions provided by the company like mooOpt, mooFlow ERP and mooPay are useful for optimizing the supply chain to its maximum potential.

-mooPay platform brings striking financial products including loan and insurance to rural inhabitants while optimising the cost of processes in rural India. This reduces interference of middle men.

Looking Ahead

Stellapps today has over 200 customers, including many large Tier one customers and a number of other small customers, across the dairy industry pan India. The start-up has also expanded outside India having sold its solutions to a Dutch company for deployments in Kenya and sales in Nepal (through one among its channel partners in North India). The start-up plans to aggressively expand its business to other emerging markets in Africa, Southeast Asia , Latin-America, other SAARC nations and developed markets like Europe and US. The optimization of supply chain in the dairy industry was long overdue and stellapps is making the process smoother.

Agriculture Start-up

Stellapps Technologies

Founded In (Year)


Solution Overview

Supply Chain for Milk Production


Ranjith Mukundan Co-Founder & Chief Executive Officer
Ravishankar Shiroor Co-Founder & BD Head
Praveen Nale Co-Founder & Chief Technology Officer
Venkatesh Seshasayee Co-Founder & Chief Architect
Ramakrishna Adukuri Co-Founder

Investors / Funding

Stride Ventures
Bill & Melinda Gates Foundation
IndusAge Partners
Blume Ventures


Bengaluru, Karnataka

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