Toolsvilla: Mechanised farm equipments sales and after sale service like none

Toolsvilla: Mechanised farm equipments sales and after sale service like none

December 27, 2020
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Toolsvilla is one of the fastest growing Digital Marketplaces for Machinery, Tools & Equipments in India. The platform has a strong network of more than more than 300 Indian & International Suppliers who can either sell or rent products to Farm and Non-Farm Rural Businesses at wholesale price. Their aim is to help Small Rural businesses become productive & more profitable through mechanisation & automation.

The platform has listing of more than 5000+ products across 20 major product categories and they deliver these products through their wide Logistic partners network that deliver to more than 20,000 postal codes in India. The company offers a diverse range of products like agricultural farm machinery, pumps and motors, food machinery, outdoor power equipments and workshop tools. The website has confirmed to be a one stop spot for all machinery and equipment needs, big or small in the farming industry.

Challenges when buying machinery online

Buying machinery and tools require comprehensive technical consultation, evaluation and demonstration which might be a gap when such products are bought online. There is also a need for technical sales staff who are able to help customers in their purchasing decisions, and offer customised products as per customer prerequisites. The customers from rural and semi urban areas are not that tech savvy and navigating through multiple complex web pages is an issue as well.

Innovative Solution that Toolsvilla offers

The company understands its customer base and thereby solved this by customising the User Interface of their portal to make it user friendly and convenient. Toolsvilla also offers technology-enabled after-sale service through which they help customers with product installations and issue resolution through video calls. The website interface was been made a lot simpler by giving tabs like ‘buy now’ and ‘order now’ and removing alternatives like ‘add to cart’ and ‘wish list’.

With an aim to simplify the buying process, they company has allowed one-step checkout procedure and that has resulted in an increase in the number of online orders. WhatsApp and email have also been added as essential customer support amenities. Making purchases online without experiencing the product or without checking it physically was a major problem area, and to address this issue the founders launched a Youtube channel, posting videos of numerous products sold and how to use them.

Value Proposition by Toolsvilla

– The company offers around 5000+ products across 20 major product groups at an open, wholesale & transparent pricing.

– They have a wider network of professional logistic partners who support them in providing timely doorstep delivery services to remotest parts of the country.

– The prices on the portal for many products can at times be 20-30 percent lower than the price offered by key e commerce websites like Amazon and Flipkart.

-Efficient channels for product procurement enables Toolsvilla to list exclusive products onto their website and also sell them at an attractive and affordable price for the customer.


Toolsvilla aims to open supply outlets and create a physical as well as digital presence. This is to enable better product penetration, improve after-sale service and give the customer a rich experience of omni channel approach. The platform is also planning to come up with product on rentals and also offer refurbished goods to customers soon, a strategy aimed to cater to all the segments of the market and make machinery buying affordable for its customers. As a growth plan Toolsvilla intends to set its own logistics network in the next five years to streamline operations and make raise the benchmarks of customer experience.

Agriculture Start-up


Founded In (Year)


Solution Overview

Agri Machinery and Equipment Solutions.


Chetan Khaitan, Varsha Khaitan

Investors / Funding

Techstars Farm to Fork Accelerator


Durgapur, West Bengal.

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