FreshVnF is an agri-tech startup that leverages data to pick the produce from its partners and deliver it to the  consumers. FreshVnF has been backed by the likes of Equanimity Investments, Gujarat Venture Finance Ltd,  and Manish Choksi (Asian Paints fame). The company works on a farm-to-fork model to derive synergies for their customers and partner ecosystem. It currently delivers more  than 15 tons of fresh produce per day to more than 300 clients and aims to grow this to more than 5,000 clients  and 100 tons of produce per day within a year. They have a team of about 60 employees.

They are a mission driven company with the sole aim of setting high benchmarks for customer centricity and excellence. FreshVnF believes that Quality is their unifying clarion call for themselves and their partners 

Challenges solved : 

∙ Inconsistency in supply of high quality fresh vegetables 

∙ Lack of transparency in pricing of fresh farm produce 

∙ Inaccessibility to top notch quality vegetables and farm produce

Solutions: 

FreshVnF is precision agriculture platform that leverages data to pick the finest produce from the best partners  and deliver it to the doorstep of customers. The company monitors every stage of the Farm-to-Fork cycle to derive synergies for customers and partner ecosystem 

Technology: 

FreshVnF uses machine learning (ML) to connect farmers with HoReCa (hotels, restaurants, and cafes) thereby enabling an optimized farm-to-fork supply chain. The data-driven inventory and replenishment platform helps consumers to order and buy fresh fruits and vegetables online.

The company sources fresh farm produce from the best producers and this is graded carefully by in-house experts. Through deriving lessons from data to maximize any step of the Farm-to-Food chain, VnF adds to users’ income and well-being. According to BuiltWith, FreshVnF is currently using 25 innovations on its website.

These include Viewport Meta,  IPhone / Mobile Compatible, and SPF by Default. The company delivers on its business objectives to the  customers in three easy steps. They are as follows: 

1. Use app on your phone to place the order 

2. Sleep tight while the partners are notified

3. Food is sourced from the best producers and graded carefully by their experts

4. Get your order delivered first thing in morning 

Value Proposition and Key Differentiator of FreshVnF  

∙ Consistently Premium Quality: FreshVnF sources for and delivers only high quality fresh farm produce  to customers in order to ensure public health safety, high standards and repeat purchases.

∙ Obsessive Customer Service: The company trains their delivery personnel to maintain good relations with customers, ensure their needs are met while exceeding their expectations. 

Profits and Prosperity: The FreshVnF Platform helps farmers to gain more income by rising profit margins, enabling them to raise their living conditions.

Looking Ahead 

FreshVnF has raised a total of 140 million dollars in one round of investment. On May 28, 2019, a Seed round was raised. At present, FreshVnF delivers more than 15 tons of fresh produce per day to more than 300 clients. Within a year, they expect to have over 5,000 clients and deliver 100 tonnes of produce every day. The business has a very dedicated set of clients and staff, as demonstrated by strong customer reviews and high Glassdoor scores.

The company aims to grow their farm network for consistent supplies, as well as build their technology platform for seamless supply  chain operations at scale. This will provide fresh farm produce to the end customer within 16 hours of harvesting.  FreshVnF hopes to work aggressively to increase its retail footprint and service over one lakh retail customers in  western India. Learn more from: https://freshvnf.com/

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To read about digital practices and technologies being used in Agritech sector https://focusagritech.com/boxfarming-technologies-helping-farmers-adopt-demand-based-farming/