Farmley Nets $40 Million to Revolutionize Healthy Snacking in India
Farmley Eyes Snacking Dominance with Funding
Farmley, a Noida-based startup shaking up India’s snacking scene, has raised $40 million (about Rs.338.8 crore) in its Series C funding round in May 2025. Led by global giant L Catterton—known for backing brands like Birkenstock and JioMart—and joined by existing investors DSG Consumer Partners and BC Jindal Group, this round brings Farmley’s total funding to $54.7 million. With a 30% secondary component allowing early investors like Insitor and Samunnati to exit and employees to cash in ESOP shares, Farmley is poised to dominate India’s $15 billion snacking market, expected to grow at 14.6% annually through 2030 (Grand View Research, 2024).
A Fresh Take on Snacking
Founded in 2017 by Akash Sharma and Abhishek Agarwal, Farmley is redefining snacking with wholesome, clean-label products like flavored makhanas, trail mixes, seed blends, and date-based sweets. By sourcing directly from over 5,000 farmers, Farmley ensures quality, traceability, and fair prices, winning over health-conscious consumers who want tasty yet nutritious alternatives to traditional snacks.
Funding That Fuels Growth
Farmley’s journey has been powered by key funding rounds:
- 2019 (Seed): $2 million from Omnivore and Insitor Partners to build its farm-to-snack supply chain.
- 2021 (Series A): $3 million, led by DSG Consumer Partners, to grow its product range and online presence.
- 2023 (Pre-Series B): $6.7 million, led by BC Jindal Group, to expand retail distribution.
- 2025 (Series C): $40 million, led by L Catterton, to scale operations and innovate.
This $54.7 million total has helped Farmley create a tech-driven supply chain and reach millions of snackers across India.
What’s Next for the Funds?
The $40 million will supercharge Farmley’s plans to:
- Grow Bigger: Expand into Tier 2 and Tier 3 cities, where health awareness and incomes are rising.
- Innovate Products: Develop new low-sugar, high-protein snacks using advanced food tech.
- Boost Reach: Strengthen its presence in 10,000+ retail stores and e-commerce platforms like Amazon, Flipkart, and www.farmley.com, while improving cold-chain logistics for fresher products.
Co-founders Sharma and Agarwal shared, “We’re here to make snacking in India wholesome and delightful, turning everyday convenience into a healthy choice.” Their vision taps into the booming $100 billion packaged food market expected by 2027.
Strong Numbers, Big Impact
Farmley’s financials are impressive, it hit $17.86 million (Rs.150 crore) in revenue in FY24 and is on track for $44.05 million (Rs.370 crore) in FY25, with a 55% growth rate. Posts on X suggest Farmley is eyeing $71.43 million (Rs.600 crore) in FY26 after achieving profitability in FY25. Its direct sourcing from 5,000+ farmers ensure freshness and supports rural communities, while its tech-driven supply chain keeps quality high and costs low.
Snacks That Stand Out
Farmley’s lineup—think nutrient-packed makhanas, protein-rich trail mixes, and natural date sweets—caters to fitness buffs, families, and health-focused eaters. Free from artificial preservatives, excessive sugars, or unhealthy fats, these clean-label snacks rival brands like Bikano and Haldiram’s in the healthy snacking space. Farmley’s focus on sustainability and transparency, from farm to table, resonates with today’s conscious consumers.
Earning Praise and Partners
Farmley’s approach has turned heads. Akash Sharma starred in a JioHotstar ad showcasing its mission to transform snacking. Partnerships with Razorpay have smoothed online payments, while L Catterton’s backing brings global expertise from brands like Ferrero. Anjana Sasidharan from L Catterton said, “Farmley’s quality and vision make it a standout in India’s snacking market.” These ties position Farmley for global growth.
Looking Ahead
Farmley is set to conquer India’s evolving snacking scene and expand to markets like the Middle East, Southeast Asia, and North America, where Indian snacks are gaining fans. By FY26, it aims for $71.43 million in revenue, with plans for AI-driven personalized snacks and stronger cold-chain logistics to keep products fresh. A push into Tier 2 and Tier 3 cities will bring healthy snacking to more Indians.
Why Farmley Shines
Farmley’s $40 million milestone is more than a funding win—it’s a step toward healthier, sustainable snacking for India’s growing consumer base. By supporting 5,000+ farmers and delivering clean, traceable snacks, Farmley is making a social and economic impact. As it grows, Farmley is poised to become a household name, proving that snacks can be both delicious and good for you.
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