Fasal: Grow more, grow better
Year: 2018
Founders: Shailendra Tiwari, Ananda Prakash Verma
Funding: $19.4M April 2025
Investors: The Yield Lab Asia Pacific, Omnivore, Navam Capital, TDK Ventures, British International Investment (BII), 3one4 Capital, Wavemaker Partners, Artesian, Mistletoe and others.
Introduction
Fasal is a leader in precision horticulture, providing an IoT-based platform driven by AI that assists farmers in making data-driven decisions to increase output and lower input costs. Fasal, which was founded with the goal of introducing intelligent farming to Indian plantations and orchards, uses on-field sensors to gather real-time farm data and convert it into practical recommendations based on the crop, soil, and climate of each farmer. With the help of this individualized advisory model, growers of fruits and vegetables can maximize irrigation schedules, stop pest outbreaks, use fewer chemicals, and increase farm profitability overall. The fundamental idea behind Fasal’s innovation is that farmers can grow more sustainably, intelligently, and cleanly if they have access to the right data at the right time.
Tackling Agricultural Challenges
Conventional farming practices in Indian horticulture frequently depend on hunches or slow reactions to crop stress. The overuse of pesticides and irrigation by farmers often results in wasteful resource use, higher input costs, and environmental damage. Additionally, by lowering yield quality and market value, these inefficiencies make it more difficult for farmers to generate steady revenue. Changing weather patterns and the absence of farm-specific data make the problem even more difficult. Installing Internet of Things (IoT) sensors in the field to monitor temperature, humidity, soil moisture, crop growth stages, and other variables is one way Fasal directly addresses this issue. Fasal eliminates uncertainty from farming by integrating AI-driven analytics with real-time field data to make timely decisions about when to fertilize, water, or spray.
Key Offerings
- Precision Advisory Platform: Uses real-time microclimatic and soil data to provide accurate irrigation, pest, and nutrient. management schedules
- IoT Sensor Hardware: Deployed on farms to track weather, soil conditions, and crop stress indicators.
- AI-Based Forecasting: Offers 14-day advance weather and disease risk predictions customized to crop type and region.
- Farm Finance Tools: Built-in modules for monitoring farm costs, planning inputs, and tracking harvest-related expenditures.
- Mobile App Interface: Simple, multilingual app designed for farmer usability, with alerts, insights, and action steps in real time.
- Sustainability Benefits: Reduces overuse of water and chemicals, improving soil health and reducing emissions from farming practice.
Real Impact
Fasal is redefining how horticulture is practiced in India by bringing precision to every farm, large or small. Farmers using Fasal’s solutions report a 10–15% increase in crop yield, 20–25% savings on water, and up to 40% reduction in chemical pesticide sprays. In addition to lowering input costs, this guarantees better-quality produce that sells for more money. Many horticultural crops, such as grapes, pomegranates, mangoes, apples, and vegetables, are supported by Fasal’s technology, particularly in states like Tamil Nadu, Maharashtra, Karnataka, and Himachal Pradesh. Fasal made Rs.34.1 crore in FY24, which is a definite sign of strong market adoption and rising farmer trust.
Success Story
Take the case of a grape grower in Nashik who struggled with inconsistent berry sizes and fungal infections during pre-harvest stages. After installing Fasal’s sensors and activating its AI-powered pest prediction module, the farmer received timely alerts on disease risks and irrigation needs. Instead of routine sprays, he applied targeted fungicides only when needed and optimized watering based on soil moisture data. As a result, his harvest not only improved in volume but also in uniformity—qualifying him for export-grade pricing. His input costs dropped by 30%, and he added over ₹1 lakh to his seasonal profits. Stories like this highlight how the right information can elevate an entire value chain.
Lessons for Agri-Startups
Fasal’s approach to solving real on-ground problems using deep tech offers powerful takeaways for emerging AgriTech ventures:
- Grounded Innovation Wins: Fasal built its platform by spending time with farmers, listening to their daily challenges, and designing tech they could actually use.
- Context Matters in Data: Rather than generic insights, Fasal’s success comes from ultra-local recommendations based on each field’s conditions.
- User-Friendly is Essential: The multilingual mobile interface ensures even tech-novice farmers can benefit from precision insights.
- Resource Efficiency is Profit Efficiency: Fasal proves that sustainable practices—less water, fewer sprays—can directly boost profit margins.
- Scalability Requires Trust: By offering tangible results early, Fasal has built strong farmer loyalty and organic adoption, rather than relying on incentives.
Stay Informed with Focus Agritech
Fasal is more than just a tech provider—it’s a partner in smarter, cleaner, and more profitable farming. With AI and IoT as its pillars, Fasal is ushering in a new era of digital horticulture where every drop and spray counts. For agritech entrepreneurs, it stands as a living blueprint of how to turn sensors and data into stories of resilience and reward across India’s orchards.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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