Bwgrev Techindia Pvt. Ltd: AI Grocery
Year: 2022
Founders: Prashant Prakash, Muskan Pandey
Introduction
Noida-headquartered Bwgrev Techindia Pvt. Ltd. is transforming India’s grocery supply chain using its innovative AI-driven platform – BWG Horizon AI. Established with an objective of ending centuries of inefficiencies in distributing staples food commodities, Bwgrev leverages sophisticated image processing, machine learning, and IoT technology to deliver world-class levels of quality, hygiene, and traceability in the grocery sector. The firm is revolutionizing the relationship among producers, retailers, and the hospitality sector by developing an open and technologically empowered B2B platform. With its expanding chain of more than 3,000 kirana stores and 100+ producers in the Noida-Greater Noida belt, Bwgrev is forging the way to a more intelligent and secure India’s food supply chain.
Tackling Agricultural Challenges
Bwgrev disrupts India’s grocery supply chain by addressing inefficiencies in quality screening, stock management, and procurement cycles. Retailers find it difficult to procure well-quality staples, and manufacturers are constrained by market reach. Bwgrev uses AI and real-time quality check to ensure grocery products are screened, graded, and verified before they land on shop shelves. Its platform connects producers with retailers by directly doing digital matching and offering clear prices, avoiding wastage, and increasing margins all along the supply chain.
Key Offerings
- AI-Powered Product Scanning: BWG Horizon AI uses computer vision and deep learning to detect impurities, defects, or inconsistencies in grocery products like wheat flour, dals, grains, and spices—ensuring only the best reaches end consumers.
- Smart Manufacturer-Retailer Connect: A digital marketplace where retailers discover verified manufacturers, view digital catalogs, and place orders based on live price and quality ratings.
- B2B Kitchen Supplies for HoReCa: A separate supply channel offering high-grade, locally sourced ingredients for hotels, restaurants, and caterers, ensuring top-tier hygiene and timely delivery.
- IoT-Driven Quality Logs: Monitoring storage temperature, humidity, and shelf life in real-time to prevent spoilage and food safety problems.
- Analytics Dashboard: Real-time business intelligence for manufacturers and retailers to predict demand, track sales, and maximize pricing.
Real Impact
Bwgrev Techindia’s AI-first approach has transformed India’s retail supply chain, driving 276% annual revenue growth in just two years and highlighting the demand for digital procurement. Its platform empowers over 3,000 small kirana stores with direct access to quality-assured products, fair pricing, and manufacturer partnerships, while manufacturers benefit from increased visibility, streamlined logistics, and higher order volumes. By enhancing quality checks and demand forecasting, Bwgrev has reduced product wastage by 22%, ensuring groceries remain safe, fresh, and consistently high-quality, strengthening consumer trust at the grassroots level.
Success Story
One of the early adopters of Bwgrev’s platform, a mid-scale flour mill in Greater Noida, reported a 60% increase in retail distribution after joining BWG Horizon AI. With their product quality data now digitally verified and showcased, the mill gained rapid traction among kirana stores in the NCR region—cutting sales cycles from weeks to just a few days. This case highlights how tech-powered visibility and trust can transform even traditional FMCG businesses.
Lessons for Agri-Startups
Bwgrev’s journey offers actionable insights for emerging startups in the agritech and food distribution sectors:
- AI and image processing can solve real-world quality control challenges in agriculture and food.
- Connecting fragmented networks digitally—like retailers and manufacturers—creates value across the chain.
- Trust and transparency are key to unlocking growth in B2B agriculture and grocery markets.
- Localized but scalable platforms are ideal for penetrating India’s tier-2 and tier-3 markets.
Stay Informed with Focus Agritech
Explore more such stories, insights, and opportunities in the agritech ecosystem.
👉 Subscribe to Focus Agritech’s newsletter for expert tips and funding news to grow your farm or startup smarter.
Want to Promote your Agri- Startup?
Fuel your agri-startup’s visibility and success today.
50+ startups connected with investors
Sponsored Ads
Sponsored Ads
