Agrizy: Agri Commerce
Year: 2021
Founders: Vicky Dodani and Saket Chirania
Funding: $17.3 million (including $9.8M Series A in August 2024)
Investors: Accion, Omnivore, Ankur Capital, Capria Ventures, Thai Wah Ventures
Introduction
Agrizy is a Bengaluru headquartered B2B agri-processing platform established in 2021 by Vicky Dodani and Saket Chirania. Agrizy was established to revolutionize India’s very disorganized agri-processing sector by designing a frictionless digital platform to connect MSMEs with local and international buyers. Agrizy provides end-to-end solutions ranging from procurement to quality verification, logistics, and payment settlement, making the agri-processing value chain more cost-efficient and profitable. Agrizy, through technology leverage, is becoming a giant in transforming the landscape of India’s agri-processing industry.
Tackling Agricultural Challenges
India’s agri-processing sector is plagued by sub-optimally low processing levels—today, only barely 10% of agricultural products get processed—resulting in historically unprecedentedly untapped opportunity. The MSMEs that constitute the majority of this sector are plagued by constrained access to formal markets, capacity underutilization, and access to capital. Agrizy bridges this gap with an integrated platform that directly links MSME processors and customers, both domestic and export-oriented.The company also supports these processors with contract manufacturing, operational advisory, and financial services, while helping them meet stringent global quality standards to access export markets confidently.
Key Offerings
- Digital Marketplace: Connects agri-processors with domestic and international buyers.
- End-to-End Operations: Procurement, quality assurance, logistics, and payments management.
- Financial Solutions: MSME working capital facility and Farmer Producer Organizations (FPOs).
- Advisory Services: Value-added guidance to improve operations and meet market demands.
Real Impact
Agrizy has successfully served over 100 institutional clients across India and international markets such as Europe, North America, and Asia. The platform has enabled the processing and movement of over 100,000 metric tons of agri-food commodities and enhanced supply-demand linkages in the value chain of agri-processing to a significant extent. By enabling smooth operations for MSMEs, Agrizy has helped enhance value addition and access to markets, making growth and sustenance of the sector possible.
Success Story
One of the MSME processors in Maharashtra used to have traditional problems with access to safe buyers and logistics, preventing them from growing. With their association on Agrizy’s platform, they were now connected to a larger market in India and international markets. The end-to-end services provided by the company simplified things for them in procurement and quality assurance, with financing facilitating scale. Consequently, their business income increased by 40% in a year, and they began to export value-added products to Europe. Such anecdotes reflect how Agrizy is enabling small processors to take their activities outside local markets by streamlining cumbersome supply chains.
Lessons for Agri-Startups
- End-to-End Integration Does Matter: Ensuring a smooth platform encompassing procurement, quality, logistics, and payment is confidence-building and makes it efficient.
- Target the MSMEs: Empowering the small players unlocks tremendous growth potential in dispersed industries such as agri-processing.
- Financial Inclusion is Required: Working capital and access to financial products drive scaling and sustainability.
- Market linkages Open Horizons: Linking processors to international buyers enhances quality levels and prospects for growth
Stay Informed with Focus Agritech
Agrizy is revolutionizing India’s agri-processing landscape through innovative digital solutions and empowering MSMEs to thrive in domestic and export markets. Stay updated with their journey and learn from their expertise by subscribing to Focus Agritech’s newsletter—unlock expert insights to grow your agri-business smarter and stronger.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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