GoCarin Industries: Livestock Revolution
Year: 2022
Founders: Dr. Ramanuj Panda (Veterinary expert)
Funding: $0.06M (BIRAC-LEAP, 2024) seed , valued at $1.81M revenue $0.48M in 2024
Investors: KIIT Technology Business Incubator (BIRAC Leap)
Introduction
GoCarin Industries Pvt. Ltd., founded in 2022 by veterinary expert Dr. Ramanuj Panda, is a mission-driven agritech startup headquartered in Bengaluru with R&D and feed production in Odisha. By integrating science, tech, and sustainability, GoCarin offers premium cattle feeds—Poshan 10000 and Poshan 12000—designed to improve milk yield, boost immunity, and reduce methane emissions. The farm-centric ecosystem also includes a livestock-management app, IoT-tracked health monitoring tools, and an innovative carbon-credit reward system for farmers, supported by BIRAC-LEAP funding.
Tackling Agricultural Challenges
Indian dairy agriculture is beset by subpar productivity, inferior feed quality, the absence of data-driven animal welfare, and increased methane emission. GoCarin overcomes these issues with better feed formulations, health-monitoring apps, satellite IoT devices, and a carbon-credit reward mechanism that enriches farmers economically while minimizing environmental footprint.
Key Offerings
- Poshan 10000: Turmeric-infused feed enhancing bovine immunity.
- Poshan 12000: Red-algae-enriched feed designed to reduce methane by improving digestion.
- RumiGo & GoFat Max supplements: Normalize rumen pH and enhance nutrient absorption.
- Livestock management app: Fee-based platform providing health alerts, access to vet, and feed optimization.
- IoT-based health monitors: Allow farmers to track animal health and obtain analytics.
- Carbon-credit & GoCoin rewards: Incentivize sustainable practices and offer an alternate income stream.
Real Impact
Backed by ₹49 lakh in seed funding from KIIT-TBI under BIRAC-LEAP (2024), GoCarin has built a robust ecosystem supporting 6,000+ dairy farmers, generating ₹4 crore in revenue by 2024. The company has filed patents for methane-reducing feed and plans to set up in-house manufacturing on government-provided land in Odisha. With a 2025 projection to exceed ₹5 crore turnover and explore IoT collars for real-time health tracking, they’re well on their way to scaling up and monetizing livestock sustainability.
Success Story
A Odisha farmer using Poshan 12000 noticed increased milk yield alongside improved digestive health due to reduced methane emissions. They received GoCoin rewards and carbon credits, adding ₹3,000 monthly to their income—highlighting the power of nutritional science paired with digital incentives.
Lessons for Agri-Startups
- Innovate around core issues: Prioritize clear challenges (low milk yield, methane) with targeted tech solutions.
- Bundle product with data: feeds + app + IoT create a stronger value proposition for farmers.
- Leverage government support: BIRAC-LEAP funding built credibility and scale.
- Create recurring revenue: Digital subscriptions, IoT tracking, and carbon rewards foster loyalty and profitability.
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