Unnati has been conceptualized as a fintech based agri platform which aims to minimize the risks in farming and ensures much-needed transparency, in the farming business. The founders of Unnati could clearly see how farmers face challenges due to lack of predictability in farming and lack of consistent access to production inputs and knowledge. Here digital technologies could play a significant role and provide instant solutions.
Unnati’s mission is to get farmers onto a single digital platform which nurtures farm entrepreneurship become their driving force and this has led to a creation of a holistic ecosystem for the farm entrepreneur. From Unnati banking services to crop specific advisory, the brand reaches out to the farmer at every step of the farming lifecycle and works with them to create a sustainable future.
Challenges that Unnati is trying to solve
∙ Lack of access to information by farmers
∙ Inaccessibility to agricultural finance
. Lack of scientific data points to make input decisions for crops.
∙ Lack of market to sell agricultural produce and get a fair price.
Solutions
Unnati provides farmers access to quality essential inputs, and helps them get better prices for their produce in a fair and transparent manner in the market. The company also gives access to agri finance, knowledge support, tracking farm lifecycle and access to buyers. The company’s predictive farming model helps farmers to make well-informed decisions on plant protection, weed management, nutrient usage and also predict market conditions. Through its repository network partner, the startup provides financial assistance such as creating saving accounts, securing loans, purchasing farming inputs, among others.
Technology:
Unnati brings its vision of harnessing digital technologies and providing useful insights to the farm entrepreneur. With soil data, image data of fields which provides access to real-time information, transaction history for the farm and satellite data, it’s now becoming possible to glean this data for actionable insights. These advanced data analytics tools used by Unnati enables farmers to make more informed decisions about their farm business.
The best part is that these decisions can now be made in two ways – from a long-term perspective, as well as a more real-time approach. While there are more long-term decisions that will affect the next crop cycle, there’s also a huge benefit in making real-time decisions that impact the quality and quantity of output in the same crop cycle.
Value Proposition and Key Differentiators of Unnati
∙ Unnati Banking for Farmers: Unnati Banking Service brings transparency to farming related transactions, fulfils working capital requirements, and enables farmers to purchase all production inputs and manage sales receivables like a business.
∙ Agronomy Services: With technology powered insights on soil, weather, farming history, Unnati supports farm entrepreneurs through the farming lifecycle which ensures significant improvements in quality and quantity of produce.
∙ Agri-Inputs Services: The company guides farmers throughout their farming lifecycle giving them key insights using Artificial Intelligence on right application of products, right timing of application and arrange for an optimal agri input basket at most cost-effective prices.
∙ Output Management Services: With the goal of helping farmers to get optimum returns for their produce, Unnati enlists them on a platform giving them access to a wide number of buyers and also providing them with working capital requirements.
Unnati solves the problems of farmers which include: lack of access to quality inputs at transparent prices and lack of last-mile market linkage to sell produce at competitive prices. It is a tech-enabled platform that provides access to competitively priced inputs to and enables them to access better markets in a fair and transparent manner. It also provides financial services to the farmer besides point-of-purchase farm advisories.
Looking Ahead:
Unnati is looking at setting up more partner stores for selling agri inputs and purchasing produce in Eastern, Central and Western India. Besides this, the company is also looking to invest in increasing its geographical and crop footprint.
Agriculture Startup | Unnati Agri Tech |
Founded In | 2015 |
Founders | Mr. Amit Sinha and Mr. Ashok Prasad |
Solution Overview | Unnati solves the problems of farmers which include: lack of access to quality inputs at transparent prices and lack of last-mile market linkage to sell produce at competitive prices. It is a tech-enabled platform that provides access to competitively priced inputs to and enables them to access better markets in a fair and transparent manner. It also provides financial services to the farmer besides point-of-purchase farm advisories |
Investors | Nabventures Fund, Vijay Shekhar Sharma, KRS Jamwal, Vikas Garg, Shankar Nath, Renu Satti, Gemba Capital and Ajay Lakhotia / $1.7M |
Headquarters | C 84/ A, Sector 8, Noida, Uttar Pradesh 201301, IN |
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