Vertical Agroscience Pvt. Ltd: Mitti Fasal Bazaar
Year: 2022
Founders: Manoj Kumar Gupta, Himanshu Tyagi, Nadeem Tyagi
Introduction
Vertical Agroscience Pvt. Ltd. operating under the brand “gaoON” is an agritech firm committed to revolutionizing Indian agriculture through a combined technology platform. Established with the vision of making farming simpler and more lucrative, gaoON provides end-to-end solutions catering to the entire life cycle of the crop — right from soil diagnostics to market links. The business combines world-class technology with actual farm know-how through its 5-acre R&D farm, quality testing laboratory, and a 36,000 sq. ft. warehouse for providing quality products and services to supply to farmers in an efficient way.
Tackling Agricultural Challenges
Farmers today are faced with various challenges such as soil erosion, inadequate access to good quality agro-inputs, weak market linkages, and all these challenges have worsened productivity and profitability. Vertical Agroscience addresses all these by providing end-to-end assistance enabling farmers to make fact-based decisions. Their platform provides reliable soil testing, customized crop guidance, and a reliable chain for high-quality seeds, fertilizers, and crop protection chemicals. In addition, gaoON opens up market opportunities, which allow farmers to negotiate prices and increase market coverage beyond the local level.
Key Offerings
- Soil Diagnostics & Recommendations: Consolidated soil analysis services with advisory recommendations for optimizing crop choice and fertilizer usage to enhance healthy soils and yields.
- Agro-Input Availability: Availability of quality seeds, fertilizers, and crop protection inputs appropriate for the particular crop and local situation with the desired effectiveness and sustainability.
- Crop Monitoring & Advisory: Ongoing monitoring of plant health with timely interventions advised through computerized advisory packages to avoid losses and increase productivity.
- Market Linkage Services: Linking buyers and sellers with online marketplaces, complemented by market trend and price strategy advice to offer higher returns.
By integrating these services into a single, farmer-friendly platform, gaoON aims to increase farm incomes while promoting sustainable practices.
Real Impact
Vertical Agroscience empowers farmers with technology-driven solutions through gaoON’s integrated platform, enhancing crop yields, profitability, and soil health while reducing input wastage. Its market linkage services open new revenue streams, ensuring fair pricing and minimizing reliance on intermediaries. With continuous innovation from its R&D farm and lab, the company tailors products and guidance to local agro-climatic conditions, driving long-term soil sustainability and measurable income growth for farmers.
Success Story
One farmer from Maharashtra using gaoON’s soil testing and crop advisory services witnessed a 20% increase in cotton yield alongside a 15% reduction in fertilizer costs. By directly connecting with buyers via the platform, he secured a price premium for his produce, boosting his annual earnings substantially. This story highlights how combining science-backed advice with market access can transform rural livelihoods.
Lessons for Agri-Startups
Vertical Agroscience’s journey offers key learnings for startups in the agritech space:
- Holistic Solution: Action at several points on the agricultural value chain—soil to sale—has greater long-term impact than single-point solutions.
- Data-Driven Decision Making: Crop monitoring and scientific soil testing facilitate targeted interventions that increase efficiency and productivity of resources.
- Farmer Empowerment: Giving market access and price information to farmers introduces transparency and trust, curbing exploitation.
- R&D and Infrastructure: Investing in in-house research farms and labs ensures product quality and innovation tailored to real farmer needs.
- Scalable Model: Technology platforms combined with localized field support can be scaled to diverse geographies and crops.
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