Nutrikosh India Private Limited: Phygital Farming
Year: 2021
Founders: Ashutosh Tiwari, Alok Chaudhary, Rahul Saini, Anandkumar Mahto
Introduction
Nutrikosh India Private Limited, or Nkosh for short, is a Kanpur-based agritech firm that is at the forefront of fusing physical and digital—that is, a “Phygital” platform—into the agri value chain. Nkosh unites farmers, buyers, and MSMEs by providing an inclusive, technology-enabled ecosystem to simplify the workings of agribusiness. Their revolutionary solution brings together old-style farm knowledge with advanced computer technology to provide increased transparency, minimize transaction loss, and make agricultural trade cheaper and more convenient.
Tackling Agricultural Challenges
Indian agriculture is plagued by supply chain collapse, weak market linkages for farmers, and open transaction processes that necessarily position farmers in the wrong end of the deal. Nkosh remedies these structural issues by bringing into its fold one platform that meaningfully connects various stakeholders, weans out unnecessary intermediaries, and provides farmers fair prices.This digital empowerment helps stabilize farmer incomes while fostering smoother market dynamics.
Key Offerings
- AI/ML-Powered Crop Disease Detection: Helping farmers identify crop issues early to reduce losses.
- Digital Bookkeeping: Streamlining financial records and transactions for farmers and MSMEs.
- Quality Assurance Checks: Ensuring products meet buyer standards and build trust.
- Embedded Finance Options: Facilitating access to credit and payments within the platform.
- Comprehensive Mobile App: Catering to farmers, buyers, and MSMEs with features like soil testing, seed sourcing, crop advisory, and transaction management.
Real Impact
Since launching, Nkosh has empowered over 50,000 farmers by opening new market avenues and enabling better price realization. Digitization of the agri-value chain enabled faster, clearer, and better-balanced transactions for both farmers and buyers. Procurement for MSMEs also got easier, minimizing overheads and optimizing operational efficiency. Nkosh’s platform helps in shaping a more sustainable agri-business ecosystem that offers profitability as well as availability.
Success Story
A smallholder farmer in Uttar Pradesh, previously reliant on local intermediaries and vulnerable to price instability, sold directly to customers and gained real-time guidance through Nkosh’s platform. The farmer increased earnings by 20% in a year through better pricing and reduced wastage, showing the potential for such platforms to transform rural livelihoods.
Lessons for Agri-Startups
Nkosh’s journey underscores key insights for agritech entrepreneurs:
- Hybrid Models Work: Blending physical services with digital technology achieves greater impact.
- Emphasis on Engaging Stakeholders: Farmers, buyers, and MSMEs collaborate to form strong ecosystems.
- Embracing Data and AI: Intelligent tools for improved decision-making and operational effectiveness.
- Financial Integration is Crucial: Embedding finance options removes barriers to technology adoption.
- Scalability Depends on Trust: Transparent and fair transactions build lasting user loyalty.
Stay Informed with Focus Agritech
Nutrikosh India Private Limited is reshaping Indian agriculture with its phygital platform, making agribusiness more efficient and equitable. Follow Focus Agritech for more insights on how technology is empowering farmers and transforming the agri-sector.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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