Mahindra Agri Solutions Ltd: Empowering Farmers
Year: 2000
Founders: Ashok Sharma (MD & CEO)
Funding: Wholly owned subsidiary of Mahindra & Mahindra Ltd.
Introduction
Mahindra Agri Solutions Ltd (MASL), a subsidiary of Mahindra & Mahindra Ltd, has been leading farm transformation since 2000. With its head office in Mumbai, MASL is involved in bringing end-to-end agri-solutions to Indian farmers. It uses scientific innovation and field wisdom to drive farmer productivity, sustainability, and profitability. From seed and crop management to micro-irrigation and export of fresh fruits, MASL is revolutionizing the agri-business landscape with end-to-end solution products aimed at fulfilling the needs of farming in the current age.
Tackling Agricultural Challenges
Indian agriculture is confronted with serious challenges—ineffective access to good-quality inputs, unpredictable irrigation, and absence of timely and accurate advisory. They often enough find their way into suboptimal yields and farmer finance shortages. MASL alleviates this through providing quality seeds, crop protection chemicals, water-saving irrigation systems, and digital advisory. Its strategy results in improved crop performance, effective utilization of resources, and increased farm revenues.
Key Offerings
- Crop Care Solutions: MASL, a company owned by Mahindra Summit Agriscience Ltd., provides more than 100 registered products such as insecticides, herbicides, fungicides, and plant growth regulators to safeguard crops and enhance yields.
- Quality Seeds: Provides certified seeds of important crops with high germination, disease resistance, and region-specific consistent productivity.
- Micro-Irrigation Systems: Provides efficient drip and sprinkler irrigation systems to attain maximum water efficiency and sustain agriculture.
- Export of Fresh Produce: Under Saboro and Frukinz brands, exports premium grapes like Thomson, Sonaka, and Sharad globally, enhancing farmer profits.
- Agri-Advisory Services: Delivers real-time, digital advisory on crop care, weather, and pricing to aid informed farming decisions.
Real Impact
MASL has been instrumental in changing the fortunes of millions of Indian farmers. By using technology in association with quality inputs and services, it has helped increase crop yields, reduce wastage of inputs, and improve farm revenues. Water-saving micro-irrigation has enabled impressive water savings, while its seed and crop care business has improved productivity across diverse agro-climatic conditions. In addition, the success of its grape export business in the international market has opened farmers’ doors to high-value markets, new levels of farm profitability.
Success Story
In Maharashtra’s Nashik region, a grape-growing belt, MASL’s export initiative under the Saboro brand has transformed local farming outcomes. With MASL’s support in adopting quality crop inputs, precision irrigation, and post-harvest practices, one farmer cooperative was able to meet stringent European export standards. As a result, members saw a 30–40% increase in net income within two seasons, while also reducing water usage by 50%. The success demonstrates the power of integrated agri-business models in unlocking global opportunities for rural farmers.
Lessons for Agri-Startups
MASL’s journey offers several lessons for emerging agri-tech startups:
- Think End-to-End: Solving just one problem isn’t enough—MASL’s full-stack approach proves that integration across input, advisory, and market access delivers true value.
- Blend Tech with Trust: While digital tools are vital, building strong farmer relationships through field presence ensures trust and adoption.
- Emphasis on Sustainability: Green practices and water-conserving technologies are not just nice to have—these are the doors to enduring success.
- Tap Global Markets: Assisting farmers to export high-quality crops can double earnings prospects and encourage better quality.
- Collaborate, Don’t Compete: Partnerships with local cooperatives, FPOs, and government schemes enhance reach and effectiveness.
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