Kissan Agri Mall: Farmers’ hub
Year: 2019
Founders: Venkataswami Reddy Surasani (CEO), Ramamurthy Reddy Siddu (Co-Founder & MD), Sayed Dastagiri (Co-Founder & MD), Alana Sai Simha Reddy Punyala (Co-Founder), Naga Bhaskar Yadlapalli (Co-Founder)
Funding: Bootstrapped; incubated under RKVY-RAFTAAR via MANAGE Hyderabad
Introduction
Established in 2019 in Kurnool, Andhra Pradesh, the Kissan Agri Mall is an agri-retail and digital platform that is revolutionizing farmers’ access to inputs, markets, and services. With its physical stores hybrid model and online platform, the company provides end-to-end agricultural solutions that empower farmers from pre-sowing to post-harvest. They want to make agriculture profitable, efficient, and knowledge-based.
Tackling Agricultural Challenges
Indian farmers are often faced with issues like restricted availability of certified inputs and seeds, weak advisory services, and restricted post-harvest market access. These dispersed services lead to low productivity and income instability. Kissan Agri Mall fills the gaps by connecting the whole agri-value chain under one umbrella—offering quality inputs, advisory services, and assured output market links.
Key Offerings
Kissan Agri Mall combines retail reach with digital convenience to offer a comprehensive range of services:
- Agri-Retail Stores: A growing chain of retail stores that offers certified seeds, fertilizers, pesticides, equipment, and drip irrigation kits.
- Online Marketplace: Platform where farmers are directly linked with the producers of inputs and certified dealerships to attain price transparency as well as product authenticity.
- Wholesale Network: Supplies agricultural inputs to nearby villages through verified dealers, expanding access in rural areas.
- Farm Advisory Services: Land preparation support, sapling supply, farm inspections, and on-ground assistance tailored to local needs.
- Tech-Enabled Solutions: Mobile-based updates on weather, agronomic tips, government schemes, and pest alerts.
Real Impact
Kissan Agri Mall has directly impacted over 200,000 farmers through its physical and digital channels.By streamlining their value chain, the company has increased farmers’ exposure to real products, accelerated adoption of scientific farm practices, and facilitated breaking up reliance on unscrupulous middlemen. Their input selling, advisory, and market linkage convergent model has also played a crucial role in improving farmer profitability and decision-making.
Success Story
In a village in Kurnool, a chilli farmer’s club were experiencing decreasing yields because of varying input quality and inadequate pest management. With the store and advisory support of Kissan Agri Mall, they were provided with certified seed and immediate crop advice. Their output improved by 35% in a season, and their input expense was cut down by buying directly from the store. The success spurred other farmers from surrounding villages to switch to Kissan Agri Mall’s model.
Lessons for Agri-Startups
Kissan Agri Mall offers valuable insights for startups building full-stack agri platforms:
- Phygital Approach Matters: A blend of physical presence and digital accessibility builds trust while scaling reach.
- Village-Level Penetration is Key: Establishing micro-distribution networks helps reach underserved areas.
- Local Advisory Drives Value: Farmers benefit most from region-specific, in-person agronomy support.
- Integrated Models Create Stickiness: Providing end-to-end services increases farmer loyalty and lifetime value.
- Start with Core Needs: Begin by solving immediate pain points—like quality inputs—before expanding into tech or market linkages.
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