Irretus LLP: Agri Trading
Year: 2020
Founders: Shubhanker Pandey, Anil Kumar Singh
Introduction
Based out of Gorakhpur, Irretus LLP is an agritech company dedicated to transforming the agrisupply chain by establishing a connection between local farmers and international markets. Established by experienced professionals with excellent academic and industry background, Irretus combines Farmer Producer Organizations (FPOs), local warehouses, and information technology-based management of logistics to support smooth trading, wholesaling, retailing, and import-export of agricultural products. Its diversified product range ranges from rice, cereals, and spices to dry fruits, liquids, and pulses for domestic and overseas customers.
Tackling Agricultural Challenges
India’s agricultural economy is plagued by disjointed value chains, restricted direct marketing channels for farmers, and non-performing trade flows, which typically decrease farmers’ revenues and distort the market. Irretus LLP mitigates such issues by a single platform that directly links buyers with farmers, enhances logistics, increases quality checks, and encourages fair pricing mechanisms. It minimizes intermediaries to the barest, maximizes transparency, and empowers farmers with enhanced market access and revenue streams.
Key Offerings
- Commodities Trading: Provides buying, selling, wholesale, retail, and export-import of major agri-produce like pulses, grains, rice, maize, wheat, sugar, and animal feed ingredient like Maize DDGS and Rice DDGS.
- Supply Chain Integration: Integrates FPOs and local godowns with a digitalized platform for seamless movement and storage
- Technology-Driven Logistics: IT-based management ensures timely delivery, quality control, and inventory tracking, catering to bulk buyers, traders, and distributors.
- Market Access: Enables farmers and FPOs to reach domestic and global markets directly, bypassing traditional bottlenecks.
Real Impact
Irretus LLP has revolutionized farming trading since its inception through the facilitation of direct, transparent link between the farmers and the customers. Through the introduction of FPOs and local warehousing, the firm has efficiently streamlined supply chains, lowered the cost of transaction, and improved market access for thousands of farmers .This integration has improved price realization, minimized wastage, and created new export opportunities for Indian agricultural products.
Success Story
A consortium of rice farmers in eastern Uttar Pradesh witnessed a substantial boost in income after joining Irretus’s platform. With better warehousing and direct buyer access, farmers avoided traditional market losses and achieved competitive export-quality sales. This not only enhanced their profitability but also strengthened the FPO ecosystem in the region, setting a model for others to replicate.
Lessons for Agri-Startups
Irretus LLP’s journey highlights essential learnings for agritech ventures:
- Building Strong FPO Partnerships: Collaborating closely with farmer groups ensures supply reliability and trust.
- Leveraging Technology for Logistics: Digitized management systems improve efficiency and transparency.
- Diverse Product Portfolios: Offering a wide range of commodities attracts varied buyer segments.
- Global Market Integration: Facilitating export opens new revenue streams for local farmers.
- Focus on End-to-End Supply Chain: Covering procurement, storage, quality control, and trading delivers comprehensive value.
Stay Informed with Focus Agritech
Irretus LLP is pioneering innovations in agricultural trade and supply chain efficiency, empowering farmers with global market reach and fair pricing. Follow Focus Agritech for more insights on transformative agritech startups shaping India’s farming future.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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