GramCover: Rural Insurance
Year: 2016
Founders: Dhyanesh Bhatt, Jatin Singh, Nalin Rawal, Rishi Vashisht, Rishabh Garg, Neelam Gupta, Swarup Beria
Funding: $10.1 million over 7 rounds
Investors: Siana Capital, Inflexor Ventures, Omidyar Network India, Flourish Ventures, Stride Ventures, EMVC, Omnivore, Bharat Inclusion Seed Fund,
Introduction
GramCover is a tech-enabled rural insurance marketplace on a mission to bridge the protection gap in India’s underserved farming communities. Founded to simplify insurance for rural customers, GramCover blends digital innovation with grassroots distribution. With a focus on affordability and relevance, it develops and distributes insurance products tailored for rural India’s unique risks, from crops and livestock to health and assets.
Tackling Agricultural Challenges
Rural India suffers from alarmingly low insurance penetration—around 60% of cropped areas and nearly 90% of livestock remain uninsured. Health-related expenses are mostly out-of-pocket, and asset protection is scarce. GramCover addresses these challenges through a phygital distribution model, customized insurance products, and a strong local agent network, helping farmers and rural families safeguard their livelihoods.
Key Offerings
- Crop Insurance: PMFBY, state schemes, and parametric insurance options.
- Livestock Insurance: Coverage for cattle, goats, and poultry.
- Motor Insurance: Two-wheeler and commercial vehicle coverage.
- Health Insurance: Low-cost plans tailored to rural healthcare needs.
- Asset Insurance: Coverage for agri-equipment and rural infrastructure.
- GC Partner App: Used by point-of-sale agents to onboard rural customers efficiently.
Real Impact
GramCover has insured over 1.7 million rural customers and facilitated ₹110 crore in premiums (FY 2020–21), making insurance accessible across 4,000+ villages. From protecting a farmer’s entire crop season to helping families manage unexpected hospital bills, the company has built a trust-based model that combines local presence with tech-powered efficiency.
Success Story
In Eastern Uttar Pradesh, a community of marginal farmers benefited from GramCover’s livestock insurance when a sudden outbreak led to high cattle mortality. Claims were processed quickly using app-based reporting and on-ground agents, helping families recover economically within weeks—a rare experience in rural insurance ecosystems.
Lessons for Agri-Startups
- Solve Real Pain Points: Insurance is more than a product—it’s rural risk protection.
- Go Phygital: Combine tech tools with local human engagement for last-mile impact.
- Design for Simplicity: Products and UX must fit low-tech rural user contexts.
- Empower Local Agents: Train and incentivize village-level entrepreneurs for scale.
- Build Trust: In rural India, relationship-driven models win over pure automation.
Stay Informed with Focus Agritech
GramCover proves that smart tech plus grassroots presence can solve real rural challenges.
👉 Subscribe to Focus Agritech’s newsletter for expert tips and funding news to grow your farm or startup smarter.
Want to Promote your Agri- Startup?
Fuel your agri-startup’s visibility and success today.
50+ startups connected with investors
Sponsored Ads
Sponsored Ads
