FreshToHome: 100% Fresh, 0% Chemicals
Year: 2015
Founders: Shan Kadavil, Mathew Joseph
Funding: $286 million (Series D)
Investors: Amazon Smbhav Venture Fund, Raed Ventures, Ascent Capital, Investcorp, Investment Corporation of Dubai, Iron Pillar, U.S. DFC, Crescent Enterprises,
Introduction
Bengaluru-headquartered FreshToHome is a path-breaking direct-to-consumer agritech platform dedicated to providing pesticide-free, fresh seafood and meat to more than 160 Indian and UAE cities. FreshToHome achieves higher quality and freshness by procuring products directly from farmers and fishermen and bypassing intermediaries in the value chain. Make use of AI-driven technology, their Commodities Exchange electronically auctions fruits and vegetables, optimizing supply chains for expediting and transparent delivery.
Tackling Agricultural Challenges
Consumers struggle with meat and seafood quality issues, such as chemical preservative, antibiotic, and freshness loss concerns related to complex supply chains involving several intermediaries. FreshToHome addresses these issues by designing a direct platform between consumers and farmers where products are free from additives and reach customers within 24–36 hours in IoT mode cold chain for freshness protection.
Key Offerings
- Wide Product Range: Chemical-free seafood, poultry, mutton, and ready-to-cook items.
- AI-Powered Commodities Exchange: Enables producers to auction yields electronically, ensuring transparent pricing and efficient procurement.
- IoT-Enabled Cold Chain: Maintains product freshness from source to doorstep.
- Certified Products: Over 2,000 items verified for quality and safety
Real Impact
FreshToHome has revolutionized the meat and seafood supply chain, empowering over 4,000 farmers and fishermen by providing them with direct market access and improved income.Their commitment to quality and sustainability has attracted a customer base of more than 3.5 million, processing over two million orders monthly. This business model not only supplies fresh and safe food for consumption but also contributes significantly towards stimulating economic growth and sustainability of the producers.
Success Story
Kerala fishermen, who have traditionally been receiving low prices for their catch because of intermediaries, are now able to sell on FreshToHome’s auction platform. This has led to improved remuneration, less wastage, and quicker delivery to the buyer, improving livelihood and product quality.
Lessons for Agri-Startups
- Direct Producer-Consumer Linkages: Cutting intermediaries enhances transparency and fairness.
- Technology Integration: AI and IoT are key to optimizing supply chain efficiency and product quality.
- Focus on Freshness and Safety: Strict cold chain management builds consumer trust
- Scalable Model: Expanding across multiple regions while maintaining quality is possible with strong logistics.
- Empowering Small Producers: Providing direct market access improves livelihoods and drives sustainability.
Stay Informed with Focus Agritech
FreshToHome exemplifies how technology can reshape traditional supply chains to benefit both producers and consumers. 👉 Subscribe to Focus Agritech’s newsletter for expert tips and funding news to grow your farm or startup smarter.
Want to Promote your Agri- Startup?
Fuel your agri-startup’s visibility and success today.
50+ startups connected with investors
Sponsored Ads
Sponsored Ads
