EasyKrishi Pvt Ltd: Agriculture Simplified
Year: 2016
Founders: Prabhav, Ashwin Sreenivasan
Introduction
EasyKrishi Pvt Ltd started with the aim to encourage farming practices that are both friendly and free from harmful residues. This innovative agritech company is transforming how small and marginal farmers in India work. It equips farmers with organic fertilizers, natural farming products, and biological pest control options. These tools help them cut down on chemical use, grow more crops, and keep the soil healthy. The company focuses on improving harvests, protecting the environment, and ensuring food is safe to eat.
Tackling Agricultural Challenges
Widespread problems including soil deterioration, growing pest resistance, and greater reliance on synthetic chemicals have resulted from traditional agriculture throughout India. These difficulties endanger agricultural revenues as well as food safety and diminish long-term productivity. Offering natural, efficient, and reasonably priced solutions safe for both crops and the ecosystem, EasyKrishi directly addresses these pain spots. Restoring soil fertility, naturally pest management, and improved plant health—thereby opening the door for more lucrative and environmentally friendly agriculture—their creative portfolio is intended.
Key Offerings
EasyKrishi’s wide-ranging portfolio empowers farmers at every stage of cultivation and post-harvest value creation:
- Soil Fertility Enhancers: Products like N-Max, P-Max, K-Max, Micromax, R-Max, and Fertilite improve soil structure and nutrient absorption.
- Bio-Pesticide and Disease Control: Fungicure, Pestikure, Virikure, Panama Kure, and Pheromone Traps provide organic solutions to major crop threats.
- Innovative Sustainable Products: Shelf Surge extends shelf life; flower-based incense sticks and biodegradable cutlery promote sustainable income streams.
- High-Impact Formulations: Nitron Plus, Bessergro, and S-Max enhance overall crop vigor and resilience for better yield and quality.
Real Impact
EasyKrishi’s solutions are not just claims — they are backed by measurable field success. In farmer trials, Nitron Plus delivered a 22% yield increase over repeated crop cycles, proving its efficacy in improving plant nutrition sustainably. Virikure, a flagship viral defense product, successfully controlled Leaf Curl Virus damage by over 80%, helping prevent the spread entirely in treated zones. Such outcomes reflect EasyKrishi’s commitment to science-backed organic farming that is both profitable and scalable for real-world agricultural conditions.
Success Story
Take the case of Mahesh, a vegetable farmer from Andhra Pradesh, who had been battling severe pest infestation and poor yields due to overuse of chemical pesticides. After shifting to EasyKrishi’s Pestikure and Pheromone Traps, he noticed a visible decline in pest attacks within two weeks. With N-Max and Micromax, he restored soil health on his 2-acre farm, resulting in a 30% yield improvement over two seasons. Mahesh now advocates residue-free farming in his village — a true ambassador for EasyKrishi’s mission.
Lessons for Agri-Startups
EasyKrishi’s approach offers key takeaways for emerging agri-entrepreneurs:
- Product Accessibility Matters: Focus on affordability and ease-of-use for smallholders.
- Residue-Free is the Future: Growing market demand for clean, chemical-free produce offers immense opportunity.
- Local Impact First: Pilot region-specific trials to tailor products for different soil, crop, and climate conditions.
- Sustainability with Innovation: From bio-inputs to biodegradable cutlery, value addition can extend beyond the farm.
- Data-Backed Success: Track results to gain farmer trust and establish scientific credibility.
EasyKrishi is not just an input provider — it’s a movement towards regenerative agriculture that nourishes the soil, the farmer, and the future.
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