Crofarm: Fresh from farm to you
Year: 2016 Gurugram, Haryana
Founders: Varun Khurana, Prashant Jain
Funding: $12M (across multiple rounds)
Investors: Smile Group, Stellaris Venture Partners, Beenext and others
Introduction
Indian agritech startup Crofarm is disrupting the traditional agricultural supply chain, providing farmers access to businesses (B2B) and consumers (B2C) via a technology-enabled, highly efficient distribution model. Its consumer-play Otipy facilitates hyperlocal delivery of fresh fruits, vegetables and perishables to end consumers. By using technology to digitize procurement, logistics and demand forecasting, Crofarm eliminates wastage, increases farmer income and guarantees convenient and on-time delivery of the freshest produce.
Tackling Agricultural Challenges
Indian farmers lose a lot of their income because of the inefficient supply chain in which they have to sell through middlemen, lack of marketing facilities, and large post-harvest losses. The quality varies for both consumers and retailers, and delivery can be slow. Crofarm attempts to solve some of these structure issues by simplifying procurement and logistics, removing intermediaries, deploying AI for demand prediction and providing real-time transparent pricing. This results in better margins for farmers, minimized waste in the supply chain and fresher produce for consumers — delivered within hours of being picked in most cases.
Key Offerings
- Farm-to-Business Platform for direct sourcing by retailers, HoReCa, and wholesalers
- Otipy App for hyperlocal B2C delivery of farm-fresh fruits and vegetables
- AI & Data Analytics to optimize inventory, logistics, and demand forecasting
- Farmer Services including market linkages, transparent pricing, and faster payments
Real Impact
Crofarm has empowered over 10,000 farmers across India by removing inefficiencies from the agricultural value chain. Its tech-driven logistics network has reduced post-harvest losses by up to 15% and increased farmer incomes by 20–30% by cutting out intermediaries. Through Otipy, Crofarm delivers over 100,000 monthly orders to urban consumers, with same-day fulfillment for the vast majority—ensuring freshness and boosting customer trust. Millions have benefited from its streamlined farm-to-fork model that blends technology with grassroots sourcing.
Success Story
In Haryana, a vegetable grower working with Crofarm transitioned from selling through local mandis to directly supplying urban buyers. With assured payments, better prices, and reduced spoilage, he scaled operations by 40% within a year. Otipy’s demand forecasting helped him plan harvests efficiently, reducing waste and increasing profits—a testament to how structured, tech-integrated platforms can change rural livelihoods.
Lessons for Agri-Startups
Crofarm’s journey provides vital lessons for agritech innovators:
- Hyperlocal Delivery with Tech Backbone ensures freshness and rapid turnaround.
- Farmer First Approach builds trust and long-term sourcing partnerships.
- Integrated B2B & B2C Models create resilience and scale in fresh produce supply chains.
- AI-Driven Forecasting & Inventory Planning significantly reduce waste and boost margins.
These strategies are crucial for startups looking to balance agri-efficiency with consumer delight in perishable supply chains.
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