Brainwired: Livestock Monitoring
Year: 2018
Founders: Sreeshankar S Nair (CEO), Romeo P Jerard (COO)
Funding: Secured investments through Shark Tank India Season 1, attracting investors like Peyush Bansal, Namita Thapar, Aman Gupta, and Ashneer Grover
Investors: Peyush Bansal, Namita Thapar, Aman Gupta, Ashneer Grover, Dhianu Das, Munish Bhatia, among others
Introduction
Kochi-based agritech start-up Brainwired is revolutionizing the management of livestock using smart, networked technology. WeSTOCK, the pinnacle of their success, is an IoT and machine learning-based solution for animal health monitoring that delivers real-time information directly into the farmer’s mobile phone. In an industry too seldom ignored by mainstream agritech, Brainwired is leading a revolution—where the health of every animal can be monitored, controlled, and safeguarded with data precision. Their mission is straightforward: make cutting-edge livestock management affordable, accessible, and actionable to smallholder and rural farmers in India, while promoting farm-level profitability and animal welfare at the same time.
Tackling Agricultural Challenges
India has more than 500 million livestock-reared animals, but too many farmers are using old, reactive methods for dealing with animal disease. Early detection of disease, lost heat cycles, and spasmodic vet access result in decreased milk production, reproductive inefficiency, and unnecessary loss of animals. For most farmers, this means ongoing loss of income and increased expenses. Brainwired overcomes these issues through WeSTOCK, a sophisticated ear tag system that continuously monitors behavioral and physiological signals. With the use of machine learning, the system identifies anomalies, warns farmers in advance, and allows them to respond before minor problems become major ones. That’s more than animal tracking—smart cattle keeping.
Key Offerings
- WeSTOCK Smart Ear Tags: Non-invasive, IoT-enabled devices attached to livestock ears that continuously monitor key health parameters and send real-time alerts.
- Health & Heat Detection Alerts: Pre-emptive alerts for symptoms of illness, heat spells, calving, and pregnancy—delivered by mobile notifications to farmers.
- Data Dashboards: A user-friendly dashboard that gives producers data on animal behavior, health trends, breeding cycles, and total herd productivity.
- Vet Advice & Advisory: Simultaneous access to advisory veterinary knowledge, facilitating farmers in understanding warnings and reacting quickly.
- Affordable & Scalable Tech: Designed to be cost-effective for small farms, with offline compatibility and multi-language support for rural accessibility.
Real Impact
Brainwired’s WeSTOCK platform is delivering measurable results on the ground. By offering farmers the ability to detect early signs of distress or disease, the system is reducing livestock mortality and boosting productivity. For example, in pilot projects across Kerala and Tamil Nadu, farmers have reported up to 30% improvement in milk yield through better reproductive timing and health management. Heat detection alerts alone have helped many farmers reduce calving intervals, while early illness detection has led to faster treatment and fewer fatalities. Brainwired’s technology is not just a diagnostic tool—it’s a silent assistant working 24/7 to safeguard the farmer’s most valuable assets.
Success Story
Take the story of Rajeev Menon, a dairy farmer from Thrissur, Kerala. Before adopting WeSTOCK, he often missed his cows’ heat cycles and struggled with late disease detection—leading to erratic milk production and rising vet bills. After installing WeSTOCK on five of his animals, he received alerts about one cow’s early symptoms of mastitis. Timely intervention saved the cow and prevented a drop in yield. Another alert helped him time insemination precisely, resulting in a successful pregnancy. Rajeev’s monthly dairy income increased by 25%, and he has since expanded the system to his entire herd. For him, technology has replaced guesswork with confidence.
Lessons for Agri-Startups
- Focus on Overlooked Sectors: Livestock farming is a massive opportunity. Startups that serve underserved niches can make a deep, scalable impact.
- Simplicity Is Smart: Complex tech needs simple interfaces. WeSTOCK’s mobile-first, low-bandwidth system proves usability matters as much as innovation.
- Behavior-Based Insights Matter: Continuous, real-time animal behavior monitoring can offer powerful predictive insights—not just historical data.
- Support Builds Trust: Farmers adopt tech when they’re not alone. Integrated vet advisory and multilingual support go a long way in building confidence.
- Tech Must Save Time and Money: The real win is when tech pays for itself. Brainwired’s measurable ROI has made adoption a no-brainer for many.
Stay Informed with Focus Agritech
Brainwired is transforming how India cares for its animals—one ear tag, one farm at a time. Follow their journey to see how sensor-based tech, AI, and farmer-first design are creating healthier livestock and stronger rural livelihoods.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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