Bijak: Trusted trade
Year: 2019
Founders: Nukul Upadhye, Mahesh Jakhotia, Jitender Bedwal, Daya Rai, Nikhil Tripathi
Funding: $33.5M+ across rounds
Investors: RTP Global, Sequoia Capital, Bertelsmann India, Omidyar Network, Omnivore Partners, Better Capital, AngelList, Tempo Ventures
Introduction
One of India’s top B2B agri-trading platforms, Bijak was introduced in 2019 in Gurugram, Haryana, and streamlines transactions throughout the $300 billion agricultural value chain in the nation. With trust, efficiency, and transparency at its core, the platform, which was founded by Nukul Upadhye, Mahesh Jakhotia, Jitender Bedwal, Daya Rai, and Nikhil Tripathi, links over 30,000 verified buyers and sellers, including traders, farmers, and institutional buyers.
Tackling Agricultural Challenges
India’s agri-commodity trade is plagued by information asymmetry, inconsistent pricing, inefficient logistics, and limited working capital for traders. Bijak tackles these systemic issues by offering a rating-based trust system, transparent mandi pricing, integrated logistics, and quick access to financial services—all on a multi-lingual digital marketplace.
Key Offerings
- Rating System: Verified ratings based on real-time trade performance build trust
- Mandi Bhav: Daily prices from 2,000+ mandis across India for transparent trading
- Financial Tools: Quick loans, working capital access, and a digital ledger system
- Logistics Support: End-to-end delivery and route optimization
- Mobile App in 11 Languages: Ensures ease of use for users across rural and urban India
Real Impact
Bijak is empowering India’s agri-traders with efficient, reliable, and scalable digital solutions. Operating across 28 states and 2,000+ trading regions, it enables transparent commerce for over 200 agricultural commodities, connecting trusted suppliers and buyers in real time.
The platform’s rating mechanism encourages professionalism, curbs defaults, and fosters accountability. Traders using Bijak report better price discovery, smoother logistics coordination, and easier access to credit. In 2021 alone, Bijak recorded an annualized GMV exceeding $500 million, powered by a robust network of small traders and institutional partners.
Success Story
In Maharashtra, a mid-sized onion trader struggling with delayed payments and price disputes adopted Bijak’s platform. With buyer ratings and real-time mandi prices, he began transacting with verified, high-rating buyers. Logistics integration reduced spoilage, while Bijak’s instant credit access boosted his daily turnover by 40%. In a single season, his profit margins increased by 25%, transforming his business model from uncertain to growth-oriented.
Lessons for Agri-Startups
Bijak’s journey offers vital insights for the next wave of AgriTech entrepreneurs:
- Trust Infrastructure Is a Game-Changer: Bijak’s real-time rating system bridges the credibility gap in B2B agri trade.
- Build for Bharat: Multilingual access (11+ Indian languages) ensures the platform speaks the language of its users—literally.
- Financial Inclusion Drives Usage: Credit-on-tap and digital ledgers solve working capital woes, encouraging digital adoption.
- B2B Is the Backbone: Unlike consumer-focused models, Bijak’s B2B approach ensures deeper market penetration with high transaction volumes.
- Data-Driven Logistics Reduce Losses: Logistics tools lower wastage in perishable goods—critical for improving trader profitability.
As India moves towards a digitized agricultural economy, Bijak is building the foundation for trustworthy, tech-enabled agri-commerce, empowering not just farmers but the entire network of intermediaries who fuel India’s farm-to-fork journey.
Stay Informed with Focus Agritech
From digitizing mandi price discovery to transforming trader relationships, Bijak is redefining how agricultural trade happens in India. For more success stories, AgriTech trends, and smart farming innovations,
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