BigHaat: Grow Smart, Farm Easy
Year: 2015
Founders: Sateesh Nukala, Sachin Nandwana, Raj Kancham, Kiran Vunnam
Funding: $29M (Pre-Series C, 2024)
Investors: JM Financial, Ankur Capital, Beyond Next Ventures, Ashish Kacholia
Introduction
Founded in 2015 in Bengaluru by Sateesh Nukala, Sachin Nandwana, Raj Kancham, and Kiran Vunnam, BigHaat is a full-stack AgriTech platform transforming how over 4 million Indian farmers access quality inputs and farming advice. With a ₹643 crore revenue and reach across 16,000+ pin codes, it’s a one-stop digital ecosystem delivering seeds, fertilizers, tools, and AI-driven insights.
Tackling Agricultural Challenges
Farmers in India often struggle with inflated costs, fake products, and limited access to agronomy advice. These gaps reduce incomes and productivity. BigHaat addresses these with tech-led solutions—authentic products, expert guidance, and last-mile delivery—making modern farming accessible and reliable.
Key Offerings
- AI Advisory: Smart crop recommendations based on real-time data
- 7,000+ Agri Inputs: Verified seeds, nutrients, pesticides in regional languages
- Doorstep Delivery: Products reach even remote villages
- Kisan Vedika: Digital farmer network for peer learning.
- Missed-Call Service: Easy ordering for feature-phone users
Real Impact
BigHaat has meaningfully transformed farming outcomes for over 5 lakh farmers across India. From cotton fields in Telangana to wheat farms in Punjab, the platform’s integration of e-commerce, AI, and community-building is changing the way rural India farms.
By streamlining the agri-input supply chain and embedding tech at every touchpoint, BigHaat helps reduce crop input costs, improve yield predictability, and enhance crop quality. On average, farmers using BigHaat report up to 20% increase in yields and 15% reduction in expenses, directly improving their net income and livelihood security.
Success Story
Take the example of Ramesh, a cotton farmer from Telangana. Traditionally reliant on local vendors, Ramesh often received low-quality seeds that stunted yields. After joining BigHaat, he used the platform to order certified seeds, receive crop-specific AI recommendations, and access pest control solutions on time. The result? A 20% yield increase, Rs.40,000 added to his annual income, and a newfound confidence in technology-led farming. Stories like Ramesh’s echo across India’s villages—proof that with the right tools, farmers can be resilient, profitable, and progressive.
Lessons for Agri-Startups
BigHaat’s journey offers valuable takeaways for other AgriTech startups aiming to solve India’s agrarian challenges:
- Build for Bharat, not just India: Success lies in developing hyperlocal solutions that understand rural nuances—language, logistics, and literacy.
- Combine eCommerce with Agronomy: Selling products is only half the job. Empowering farmers with contextual insights is what builds loyalty and long-term value.
- Trust is Currency: By delivering genuine products and responsive support, BigHaat has earned the trust of thousands of farmers—a non-negotiable in this sector.
- Tech Should Simplify, Not Complicate: AI and data tools must be intuitive, farmer-friendly, and focused on outcomes, not just innovation.
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