Bharat Rohan: Revitalizing Agriculture
Year: 2016
Founders: Rishabh Choudhary, Amandeep Panwar
Funding: $2.3 million (Pre-IPO round, May 2024)
Investors: Villgro Innovation Foundation, Caspian, RevX, Venture Garage, Upaya Social Ventures
Introduction
BharatRohan works as a trailblazer in agritech using drones with hyperspectral imaging and artificial intelligence to change farming methods. It started with a goal to support farmers and others in agriculture by turning detailed farm data into practical advice. BharatRohan brings together farmers, seed companies, and corporates to share insights. Its advanced tools help farmers watch their crops , spot pests or nutrient problems , and stick to sustainable ways of farming that can grow over time. Through AI-backed decision support, they focus on improving how farmers use resources and boosting crop yields. Their aim is to help farmers earn more money and take care of the environment at the same time.
Tackling Agricultural Challenges
Farmers often struggle because they do not get accurate and timely details about the health of their crops. This lack of information can cause them to waste fertilizers, pesticides, and water, which leads to bigger issues. It increases the chances of pests spreading, nutrients getting out of balance, and crops having a poor harvest. On top of this, producing clean, chemical-free food and building trust in the supply chain has become harder as buyers want better and safer food. BharatRohan helps with these problems by giving farmers in-depth crop information using hyperspectral imaging. This method helps to identify issues early and builds trust with reliable supply chain tracking.
Key Offerings
BharatRohan’s portfolio is a blend of drone technology and AI-powered analytics tailored to meet diverse agricultural needs:
- Drone-based Hyperspectral Imaging: Captures detailed, high-resolution crop data early in the growing cycle, revealing subtle variations undetectable by conventional methods.
- AI-Powered Decision Support System (DSS): Analyzes data collected from the field to advise farmers on pest control, nutrient management, and irrigation schedules for optimal crop health.
- CropAssure: A drone-enabled crop monitoring system that delivers real-time data to farmers and agribusinesses, facilitating informed decision-making.
- SeedAssure: Supports seed companies with drone-based trials, enhancing the accuracy and efficiency of seed performance evaluation.
- SourceAssure®: Offers supply chain traceability, ensuring buyers receive residue-free produce and strengthening market trust.
- Residue-Free Procurement: Connects buyers directly with growers producing Integrated Pest Management (IPM)-grown commodities, promoting safe and sustainable food production.
Real Impact
BharatRohan’s drone-based hyperspectral imaging and AI-driven DSS have empowered farmers and agribusinesses with precise, actionable insights, drastically improving crop management and reducing input wastage. CropAssure enables continuous monitoring, helping detect crop stress early and improving intervention timing. SeedAssure® has streamlined seed trials for companies, enhancing research accuracy and accelerating innovation. SourceAssure has built transparency into the supply chain, enabling residue-free procurement and boosting buyer confidence. Collectively, these technologies contribute to higher yields, better quality produce, and enhanced profitability for farmers while supporting sustainable agriculture practices.
Success Story
In a pilot project with farmers in Punjab, BharatRohan’s CropAssure® technology detected early signs of nutrient deficiency and pest infestation, which were not visible to the naked eye. With timely alerts from their AI-powered DSS, farmers applied targeted interventions, reducing pesticide use by 25% and increasing overall yield by 18%. Furthermore, through SourceAssure, buyers were assured of residue-free, high-quality produce, opening up premium market opportunities for these farmers. This project exemplifies how precise data-driven agriculture can transform traditional farming into a profitable, sustainable enterprise.
Lessons for Agri-Startups
BharatRohan’s journey offers key lessons for startups aiming to innovate in agritech:
- Data is Power: High-resolution, timely data enables proactive decision-making and better resource efficiency.
- Technology Integration: Combining drones, AI, and supply chain tools creates holistic solutions that address multiple pain points.
- Building Trust Through Transparency: Traceability solutions strengthen market confidence and can command premium pricing.
- Sustainability Matters: Promoting residue-free and IPM practices aligns profitability with environmental stewardship.
- Collaboration is Key: Engaging multiple stakeholders—from farmers to corporates—ensures broad adoption and impact.
By harnessing technology to bridge the gap between data and action, BharatRohan is driving a sustainable and profitable future for Indian agriculture.
Stay Informed with Focus Agritech
Revolutionize your agricultural practices with BharatRohan’s cutting-edge drone technology and AI-powered insights. Join us in creating a sustainable and profitable future for agriculture. Explore how our solutions can benefit you. Stay updated with Focus Agritech—sign up for our newsletter and unlock expert tips to grow your farm smarter.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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