AgroStar: Empowering Farmers Digitally
Year: 2017
Founders: Shardul Sheth, Sitanshu Sheth
Funding: $6.7M (April 2025) + $125M (Series D, 2021)
Investors: Accel India, Aavishkaar India, Bertelsmann, Evolvence India, Chiratae Ventures, Hero Enterprises (2025); Bill & Melinda Gates Foundation, Ratan Tata, Accel (2021)
Introduction
One of India’s top AgriTech companies, AgroStar was founded in 2013 with the goal of #HelpingFarmersWin. With its omnichannel model—mobile app, advisory center, and retail stores—it empowers over 9 million farmers by providing end-to-end farming solutions. Its headquarters are in Pune. AgroStar leverages deep agronomic expertise, real-time data, and on-ground presence to drive yield improvements and cost efficiencies across India’s farming heartland.
Tackling Agricultural Challenges
Millions of Indian farmers face low-quality inputs, poor access to knowledge, and inefficient supply chains. These challenges reduce productivity and farmer income. AgroStar is bridging this gap by delivering verified inputs, AI-powered crop insights, and localized support that modernize traditional farming methods while being farmer-friendly.
Key Offerings
- AgroStar Agri Doctor App: AI-based crop diagnostics and recommendations
- 5,000+ Products: Seeds, nutrients, pesticides—curated and verified
- Local Language Support: Ensures adoption in rural communities
- Advisory Helpline: Direct access to agronomy experts
- Retail Network: 7,000+ stores and field agents across 5 states
- Export Enablement: Through INI Farms, connects Indian produce to global markets
Real Impact
More than 9 million farmers in Gujarat, Maharashtra, Rajasthan, Madhya Pradesh, and Uttar Pradesh are impacted by AgroStar’s platform. AgroStar has assisted farmers in increasing productivity and reducing input costs by up to 10% by fusing physical distribution with AI insights.Its tech-backed advisory has enabled farmers to make smarter choices—reducing reliance on guesswork and outdated practices. A standout figure in India’s AgriTech sector, AgroStar raised $131.7 million in funding and is now valued at $293 million (as of April 2025). With INI Farms’ export capability under its wing, it’s closing the loop from sowing to international sales.
Success Story
Meet Ramesh, a rice farmer in Maharashtra. Previously reliant on local shopkeepers and word-of-mouth advice, he often faced inconsistent yields. After adopting the AgroStar Agri Doctor app and consulting the helpline, Ramesh applied the right dosage of crop nutrients and disease protection at the right time. His harvest increased by 25%, translating into Rs.50,000 more income in just one season. For Ramesh and thousands like him, AgroStar isn’t just a service—it’s a partner in prosperity.
Lessons for Agri-Startups
AgroStar’s journey offers valuable insights for the next generation of AgriTech innovators:
- Omnichannel Wins: Combine digital access with retail and advisory touchpoints
- Localization is Key: Language, region, and crop-specific solutions increase impact
- Farmer-Centric Design: Build tools for simplicity, not sophistication
- Export Integration: Connecting farmers to global buyers can multiply returns
- Scale with Substance: Tech alone isn’t enough—deep agricultural understanding matters
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AgroStar exemplifies how India’s AgriTech revolution is scaling with empathy and innovation. 👉 Subscribe to Focus Agritech’s newsletter for expert tips and funding news to grow your farm or startup smarter.
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