Agrocrafts Agri Solutions Pvt. Ltd: Empowering Farmers
Year: 2022
Founders: Reshu Verma, Savita Devi Verma
Introduction
Agrocrafts Agri Solutions Pvt. Ltd. is an enthusiastic agritech firm that aims to empower farmers and rural populations through offering end-to-end agriculture solutions. The mission of the company is to improve the socio-economic well-being of farmers by solving core issues in the agricultural value chain, from crop management to market linkage, and beyond. Agrocrafts functions with the aim to minimize post-harvest losses, enhance availability of inputs, and create a positive socio-economic condition for rural India. Through the implementation of pioneering supply chain solutions, community development programs, and skill development programs, Agrocrafts is reshaping the conventional farming ecosystem into a profitable, sustainable space.
Tackling Agricultural Challenges
India’s farm sector is plagued by structural issues such as excessive post-harvest losses due to poor storage and logistics, seed and fertilizer quality, and low level of market connectivity that constrains farmers’ bargaining power. These are impinging directly on farm productivity, income stability, and rural livelihoods.. Agrocrafts overcomes these bottlenecks and remedies them through a holistic solution that combines technology, infrastructure, and social initiatives. In the process, the firm closes the gap between farm outputs, production, processing, and market entry to enable farmers to get good prices, as well as avoid wastage.
Key Offerings
- Crop Support Services: Dedicated support for vegetables, cash crops, fruits, and medicinal plants for increased quality and productivity throughout the crop cycle.
- Warehousing & Supply Chain: Strong warehousing systems with a properly established supply chain that will minimize post-harvest losses and deliver timely from farms to markets.
- Agricultural Inputs: Distribution of FMCG products, certified seeds, fertilizers, and agro equipment that meet quality and safety standards.
- Community & Social Initiatives: Programs promoting girl child education, vocational and employment courses, and healthcare services for farmers and livestock, emphasizing rural welfare.
Real Impact
Agrocrafts Agri Solutions has pioneered the innovative “Angbhoomi Meri Dukaan” model, aiming to connect over 5 crore farmers through a network of 4,000 farm-gate outlets across rural India. This support system consolidates all aspects of support and gives 360-degree support to the farmer from the angle of quality inputs, training, market connectivity, and social empowerment. The company’s multi-dimensional strategy has reduced post-harvest loss, improved access to quality inputs, and improved farmers’ income. With provision of skill development and education, Agrocrafts is creating a sustainable agriculture ecosystem with focus on economic and social well-being.
Success Story
In Uttar Pradesh’s agricultural belt, several smallholder farmers utilizing Agrocrafts’ warehousing and supply chain services witnessed a drastic reduction in post-harvest losses of perishable crops like vegetables and fruits. One farmer reported a 30% increase in net income by leveraging Agrocrafts’ direct market linkage and better storage facilities. Additionally, local women trained through skill development programs began generating supplementary incomes, demonstrating the company’s holistic impact on rural livelihoods beyond farming alone.
Lessons for Agri-Startups
Agrocrafts’ journey offers key insights for emerging agritech ventures:
- Integrated Solutions Matter: Addressing multiple stages of the agricultural cycle—from inputs to market—is essential for impactful farmer empowerment.
- Community Engagement is Key: Social initiatives such as education and skill training strengthen rural resilience and expand the impact of agritech interventions.
- Localized Models Scale Better: Local farm-gate stores help the “Angbhoomi Meri Dukaan” model and build scalable and sustainable farmer networks.
- Emphasis on Post-Harvest Loss Minimization: Cold chain and storage investments are needed to enhance farmers’ incomes as well as food security.
- Multi-Sector Partnerships: Agri-input supplies, local non-government organizations, and government agencies are in partnerships that enhance reach and impact.
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