AgriVijay: Empowering Farmers
Year: 2020
Founders: Vimal Panjwani (Founder & CEO), Shobha Chanchlani (Co-founder & Executive Director)
Funding: Raised over $5 million across multiple seed rounds; notable investors include IRMA, Indigram Labs, Atal Incubation Centre, and HDFC Bank
Investors: IRMA, Indigram Labs, Atal Incubation Centre, HDFC Bank, NABARD, and others
Introduction
AgriVijay is India’s first handpicked platform providing only renewable energy solutions to rural communities and farmers. AgriVijay, a India-headquartered company, promotes energy self-sufficiency and climate-resilient agriculture through a pioneering line-up of solar pumps, biogas digesters, clean cooking systems, electric mobility solutions, and more. By bringing renewable energy to agriculture, AgriVijay empowers smallholder farmers to save inputs, boost productivity, and spur climate action—green energy as a rural prosperity driver.
Tackling Agricultural Challenges
In rural India, farmers frequently rely on diesel engines, biomass-burning stoves, and grid electricity—each marked by high costs, erratic supply, and negative environmental impacts. Add to that the lack of access to reliable advisory and financing, and most farmers remain unaware or unable to shift toward cleaner alternatives. AgriVijay tackles these systemic challenges by delivering a one-stop solution for renewable energy—making it accessible, personalized, and financially viable for those who need it most.
Key Offerings
- Renewable Energy Marketplace: Solar pumps, biogas digesters, solar dryers, clean cooking systems, EVs, and organic agri-inputs.
- Personalized Energy Advisory: Farmers receive need-based consultations from energy experts to identify optimal green solutions.
- On-Ground Infrastructure: A growing network of over 80 Renewable Energy Stores provides sales, service, and demonstrations at the village level.
- Customer-Centric Support: Multilingual call center, trained field teams, EMI financing, free solar insurance, long-term warranties, and dedicated tech support.
AgriVijay doesn’t just sell products—it builds a renewable energy ecosystem for sustainable livelihoods.
Real Impact
AgriVijay’s clean energy programs have already made a quantifiable impact in India’s rural interior, showing the world that sustainability and profitability are two sides of the same coin. The company has installed more than 350 renewable energy systems, saving farmers INR 5 million while producing 1.5 million kWh of clean energy and reducing more than 10,000 tonnes of CO₂ emissions. Its solutions have watered over 250 acres of agricultural lands using solar pumps without requiring diesel costs and carbon footprint. AgriVijay has also facilitated the transformation of over 300,000 kg of farm waste to bio-slurry, which has led to the generation of 500,000 liters of clean bio-fertilizer to naturally enhance soil health. Through its increasing chain of Renewable Energy Stores, the company is also empowering rural entrepreneurs by creating employment and reaching green technology to villages.
Success Story
Ravi, a marginal farmer in Maharashtra, struggled to irrigate his field with a costly diesel pump. With AgriVijay’s consultation and EMI-supported solar pump installation, he not only reduced operational expenses by 60% but also gained consistent water access, doubling his crop yield in one season. His story reflects how cleantech—when personalized and accessible—can uplift entire farming families.
Lessons for Agri-Startups
AgriVijay’s journey offers several key takeaways:
- Design for Rural Needs: Technologies must be simple, durable, and relevant to village life.
- Accessibility Is Key: Physical stores combined with multilingual service make green tech approachable.
- Sustainability Sells: When clean energy drives savings and income, adoption becomes automatic.
- Empower Local Champions: Creating village-level entrepreneurs amplifies distribution, trust, and impact.
- Financing Fuels Inclusion: EMI options and insurance reduce risk and unlock customer confidence.
Stay Informed with Focus Agritech
AgriVijay is at the forefront of renewable agritech in India—delivering clean energy, enhanced income, and climate-smart practices to farmers across the country. Explore our Free Agritech Insights to learn from AgriVijay’s impact-driven model. Stay updated with Focus Agritech—sign up for our newsletter and unlock expert tips to grow your farm smarter.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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