Agriplex: Grow better
Year: 2016
Founders: Mahesh GopalaKrishna Shetty
Funding:
Introduction
Agriplex is a Bengaluru based e-commerce startup that is involved in the production of agricultural products directly to the farms of the growers. It was the year 2016 when Mahesh Gopalakrishna Shetty initiated the idea of Agriplex backed by the goal to provide the farmers a better living through technology. At that period, the idea of e-commerce was not very popular and agriculture was considered a traditional way of life. Being at the forefront of agriculture and digital commerce, Agriplex has revolutionized the way farmers in India get to the basic requirements that the industry offers like seeds, fertilizers, pesticides, shovels, etc. Moreover, Agriplex with its user-friendly online portal and the coverage of large parts of the rural areas is now making it easy for the farmers to not only make informed decisions but also reducing the time and cost associated with it. The company’s products are not only of high quality but also pocket-friendly.
Tackling Agricultural Challenges
For millions of Indian farmers, sourcing genuine agricultural inputs is still riddled with challenges. From counterfeit products and price exploitation to delays in delivery and lack of agronomic guidance, the traditional supply chain is full of inefficiencies. Small and marginal farmers often travel long distances to buy essential items, only to face stock-outs or receive low-quality goods. Agriplex addresses these long-standing problems by digitizing the input supply chain—bringing timely access, expert-backed recommendations, and a trustworthy shopping experience to farmers’ mobile phones.
Key Offerings
- Farming Essentials: Farmers can get certified seeds, approved fertilizers, bio-pesticides, herbicides essential nutrients, and farm equipment online.
- Expert Support: Agriplex provides agronomy advice to help farmers pick the right supplies and use smart techniques suited to their crops and location.
- Efficient Supply Chain: Agriplex simplifies how farming goods are traded. It connects makers, dealers, transporters, and farmers on one platform. This setup increases clarity and saves time.
- Quick Deliveries: Agriplex uses a delivery network that works well in rural areas. Farmers receive their supplies when they are most needed, whether for sowing or harvesting.
- Digital Transparency: Clear product information, pricing, and farmer reviews ensure informed purchasing decisions.
- Offline-to-Online Integration: Agriplex also empowers local agri-dealers by connecting them to its digital platform, expanding their reach and offering farmers nearby delivery options.
Real Impact
Agriplex has become a reliable partner for thousands of Indian farmers navigating the complexities of input procurement. By digitizing the purchase process, the platform has made quality agri-inputs more accessible, reduced farmer dependency on middlemen, and enabled timely decision-making. For many, especially in tier-2 and rural markets, Agriplex represents their first experience with digital agri-commerce. The result: improved productivity, better crop health, and more confident farming decisions.
Farmers report savings of up to 15–20% on input costs due to competitive pricing and verified quality. Moreover, by integrating public-sector agri schemes and private dealers under one ecosystem, Agriplex plays a key role in bridging the gap between policy and grassroots adoption.
Success Story
In a village near Tumkur, Karnataka, smallholder farmer Lakshman had always relied on a local vendor for seeds and fertilizers. But stock issues and price hikes often delayed his sowing. After discovering Agriplex through a neighbor, he placed his first order for certified paddy seeds and micronutrients online. Not only did the products arrive within three days, but he also received crop guidance through Agriplex’s helpline. That season, Lakshman reported a 12% higher yield and fewer pest issues, crediting the quality of inputs and timely support. Today, he regularly orders through Agriplex and has introduced it to his FPO as well.
Lessons for Agri-Startups
Agriplex’s journey offers several key takeaways for startups aiming to serve India’s small and marginal farmers:
- Solve for Access First: Before advanced tech, solve the core problem—bringing inputs closer to farmers, reliably and affordably.
- Tech + Trust Wins: Transparency in pricing, product quality, and service builds trust—crucial in rural markets.
- Hybrid Distribution is Key: Combining online orders with offline delivery partners ensures timely, last-mile delivery in remote areas.
- Empower the Ecosystem: Agriplex doesn’t just serve farmers—it empowers dealers, delivery agents, and agri-institutions by connecting them on a common platform.
- Information is Influence: Expert guidance, not just product selling, creates loyal farmer customers who return season after season.
Stay Informed with Focus Agritech
Agriplex proves that with the right tech and trust-driven model, even traditional sectors like agri-inputs can go digital successfully. Want more stories like this? Subscribe to Focus Agritech’s newsletter and unlock actionable insights to build your own impactful AgriTech journey.Explore more such stories, insights, and opportunities in the agritech ecosystem.
👉 Subscribe to Focus Agritech’s newsletter for expert tips and funding news to grow your farm or startup smarter.
Want to Promote your Agri- Startup?
Fuel your agri-startup’s visibility and success today.
50+ startups connected with investors
Sponsored Ads
Sponsored Ads
