AGRIM: Agri Marketplace
Year: 2020
Founders: Mukul Garg, Avi Jain
Funding: $17.3M (Series B, August 2024)
Investors: Asia Impact, Kalaari Capital, Omnivore, India Quotient, Accion Venture Lab
Introduction
Headquartered in Gurugram, India, AGRIM operates as a quickly developing B2B agritech platform that transforms the distribution of agricultural input products to the final delivery point. Mukul Garg and Avi Jain established AGRIM in 2020 after graduating from IIT Kharagpur to create an advanced digital marketplace that connects manufacturers with rural agri-retailers. Through its digital marketplace, the platform streamlines input procurement processes while enhancing supply chain visibility and on-time delivery of premium-quality products that enable retailers to efficiently support the massive Indian farming community. AGRIM works toward creating an organized supply chain which enables agri-retailers to expand their operations with improved speed and reliability.
Tackling Agricultural Challenges
India’s agri-input distribution network is notoriously inefficient—exposed to several middlemen, erratic delivery, product shortage, and absence of credit among small retailers. These bottlenecks increase cost for farmers and limit access to the right products at the right time. AGRIM tackles this head-on by creating a seamless, manufacturer-to-retailer pipeline. By digitizing procurement and offering embedded credit, AGRIM empowers retailers with better choices, competitive pricing, and financial flexibility—all while building a scalable backend infrastructure for India’s $50B+ agri-input market.
Key Offerings
- Extensive Product Catalog: AGRIM hosts over 30,000 SKUs from 1,200 manufacturers, including seeds, fertilizers, crop protection, agri-equipment, and more—streamlining retailer procurement in one app.
- Retailer Credit Services: The platform offers embedded credit, with plans to extend credit periods and increase adoption among India’s small agri-retailers—solving one of their biggest operational hurdles.
- Private Label Agri-Inputs (Coming Soon): AGRIM is preparing to launch cost-effective private-label products to resolve supply-demand gaps and improve affordability for farmers.
- New Categories Expansion: With a goal to host 150,000 products, AGRIM is adding animal feed, irrigation systems, and rural essentials—transforming itself into a comprehensive agri-supply hub.
Real Impact
In just three years, AGRIM has built a robust network of 25,000+ agri-retailers and 1,200 manufacturers, indirectly reaching over 15 million farmers across India. The company’s efficient supply chain operations and embedded credit features have turned AGRIM into a trusted partner for rural retailers. As of the last financial year, AGRIM crossed $36 million in revenue and is now clocking a run rate of $60 million annually—a testament to its strong product-market fit in India’s agri-input sector.
Success Story
Meet Suresh Kumar, a small agri-retailer from Madhya Pradesh. Before AGRIM, Suresh struggled with irregular product supply, poor credit options, and inconsistent margins. After onboarding the AGRIM platform, he gained access to a wide catalog of trusted brands, began availing small-ticket credit to stock more inventory, and dramatically reduced delivery delays. Today, his monthly revenue has nearly doubled, and he serves more than 500 farmers in his area. Suresh’s journey mirrors that of thousands of other rural retailers empowered by AGRIM’s digital tools.
Lessons for Agri-Startups
AGRIM’s rise offers key insights for emerging agritech ventures:
- Target the Retailer First: Solving B2B challenges upstream can scale faster than B2C plays.
- Build for Fragmentation: India’s agri-input market is hyper-local. Platforms must solve for diversity in crops, brands, pricing, and behavior.
- Credit is a Catalyst: Offering small, manageable loans or delayed payments drives adoption and stickiness among rural retailers.
- Digital + Physical Sync Matters: AGRIM’s last-mile success depends on logistics precision, digital tracking, and deep manufacturer relationships.
- Expansion Is a Flywheel: Once trust is built, introducing new product categories unlocks growth and retention.
Stay Informed with Focus Agritech
AGRIM is leading a quiet revolution in how agri-inputs move through rural India—one retailer at a time. Explore our Free Agritech Insights to learn how AGRIM is digitizing procurement, enabling credit, and powering growth for India’s agri-supply chain. Stay updated with Focus Agritech—sign up for our newsletter and unlock expert tips to grow your farm smarter.Explore more such stories, insights, and opportunities in the agritech ecosystem.
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