Nurture.farm: Sustainable Ecosystem
Year: 2020
Founders: Pranav Tiwari, Dhruv Sawhney
Funding: Backed by UPL under OpenAg™ network, and private funding;
Investors: UPL Ltd, Digisafe (weather-insurance partner), HDFC ERGO, SBI General Insurance, Future Generali
Introduction
Nurture.farm, founded by Pranav Tiwari and Dhruv Sawhney in Bengaluru in 2020, is a complete-stack digital-agriculture platform to enhance farmer resilience and sustainability. With more than 2.5 million farmers on board and coverage of services in 2.5 million acres, the platform combines agri-input e-commerce, precision mechanization, AI-based advisory, traceable output markets, carbon-credit schemes, and innovative insurance schemes. Its mission: to build an open, technology-driven ecosystem from pre-sowing to post-harvest.
Tackling Agricultural Challenges
Farmers in India often face rising input costs, weather unpredictability, poor supply-chain connectivity, and lack of institutional support. Nurture.farm addresses these through its integrated approach: providing quality inputs via nurture.retail, mechanized farm services, AI advisors, carbon-incentivized sustainability (nurture.sustain), output traceability (nurture.trade), and automatic insurance (KAVACH) via partners like HDFC ERGO and SBI General.
Key Offerings
- nurture.retail: Online agri-input marketplace with credit options for 40,000+ retailers.
- Mechanization services: Farm operations like spraying and harvesting, delivered via a 12,000-strong rural gig workforce.
- Crop advisory & AI tools: Support across the crop cycle, including pest alerts and soil services.
- nurture.sustain: Carbon-credit programs for practices like stubble decomposition.
- KAVACH insurance: Weather-triggered payouts up to ₹500/acre for unseasonal rain—no farmer claim required.
- nurture.trade: Traceable output marketplace ensuring quality and fair pricing.
Real Impact
Within two years, Nurture.farm has engaged 2.5 million farmers, serviced 2.5 million acres, and built a gig economy of 12,000 rural service providers . Sustainability programs have helped farmers reduce methane emissions by 50% in paddy and avoided over a million tonnes of CO₂. Insurance features reached 30,000+ farmers within weeks of KAVACH launch.
Success Story
Paddy farmers using nurture.farm’s bio-decomposer spray avoided crop residue burning, reduced soil disease risk, accelerated field readiness by 20 days, improved soil quality, and earned carbon-credit revenues. Another case: rapid uptake of AI advisory led to better sowing decisions, higher yields, and minimized input expenses—empowering farmers with timely ecosystem support .
Lessons for Agri-Startups
- Integrate all services: inputs, advisory, finance, mechanization, output and sustainability.
- Build gig economies in rural areas to bridge the digital divides and deliver services.
- Partner with insurers in embedding tools for risk mitigation.
- Introduce carbon credits in farming to stimulate behavioral change for climate-positive practice.
- Farmer-centered, data-driven interventions: Trust and transformation.
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