Krishify: Farmer Connect
Year: 2019
Founders: Team of agriculture and tech professionals (specific founding names not publicly disclosed)
Funding: Total raised approximately $3.5 million through Pre-Series A in 2021–22 (Ankur Capital, Omidyar Network India, Orios, Omnivore)
Investors: Ankur Capital, Omidyar Network India, Orios Venture Partners, Omnivore Partners
Introduction
Krishify, the flagship platform of Farmstock Technologies, launched in 2019 from Gurugram, Haryana, with a mission to connect farmers digitally and deliver impactful agri-advisory. Dubbed “farmers’ Facebook,” the platform blends digital tools,Farmverse for crop monitoring, Farmtrac for traceability, and digital micro-communities—with phygital (physical + digital) farmer engagement in crop-specific clusters. As of mid-2025, it supports over 12 million registered farmers across India and works with corporates, agri-input brands, and FPOs to drive traceable sourcing and knowledge dissemination.
Tackling Agricultural Challenges
Indian farming is plagued by fragmented information, variable advisory services, and opaque input marketing. Krishify solves these problems using its phygital community model,forming digital micro-communities for crops or regions,wherein farmers receive localized advisories, peer learnings, and direct agri-business interaction. The platform complements remote sensing and real-time crop monitoring to enable good decision-making and reliable procurement practices.
Key Offerings
- Farmverse: An intelligent dashboard tracking sowing patterns, disease alerts, and crop planning for enterprises.
- Farmtrac: Traceability and compliance toolkit enabling certification and sustainable sourcing.
- Digital Micro-Communities: Crop- or cluster-specific forums moderated by field teams for advisory sharing.
Real Impact
Krishify has built a thriving digital ecosystem with 12 million farmers, regularly supporting 25+ farm input brands and delivering 2,500+ hours of agri-focused content monthly. They’ve launched initiatives like PI Industries’ wheat campaign and continue to provide traceable sourcing and sustainability outreach for corporates. Their business model blends SaaS and service contracts, recently generating ~USD 15 million in annual revenue .
Success Story
Krishify’s community-driven campaign with PI Industries in September 2024 focused on marketing the herbicide Awkira to wheat farmers across north India. By leveraging platform-tailored content, localized demos, and digital engagement, the campaign improved product awareness and farmer adoption—showcasing the platform’s power in targeted agri-outreach.
Lessons for Agri-Startups
- Digitize in depth: Bridge remote sensing, digital platforms, and local field presence to establish trust.
- Leverage community: Goal-oriented micro-communities promote peer-to-peer learning and take-up.
- B2B2C emphasis: Provide SaaS to customers (brands, processors, FPOs) with increasing farmer reach.
- Content-first growth: High-quality video and advisory content are the drivers of engagement and retention.
- Monetize tractably: Tiered revenue streams—enterprise subscriptions, campaigns, and analytics subscriptions—provide scale in a tractable way.
- Digitize in depth: Bridge remote sensing, digital platforms, and local field presence to establish trust.
- Leverage community: Goal-oriented micro-communities promote peer-to-peer learning and take-up.
- B2B2C emphasis: Provide SaaS to customers (brands, processors, FPOs) with increasing farmer reach.
- Content-first growth: High-quality video and advisory content are the drivers of engagement and retention.
- Monetize tractably: Tiered revenue streams—enterprise subscriptions, campaigns, and analytics subscriptions—provide scale in a tractable way.
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